Conversion Value Maximization is the science of increasing the number of conversions for a website. It is aimed at converting one’s visitors into clients through formulation of strategies that capitalize on the needs of the existing traffic and in-turn converts them into consumers. Adnut digital staff in 2012 realized the need for a nomenclature to denote and adequately describe this vital marketing strategy that has been used in all simple as well as complex business marketing modules. When we couldn’t find an appropriate term we did what one expects from a proactive company like ours, we invented it. Apart from being the creators of Conversion Value Maximization (CVM) we’re also experts at it.