Conversion Value Maximization is the science of increasing the number of conversions for a website. It is aimed at converting one’s visitors into clients through formulation of strategies that capitalize on the needs of the existing traffic and in-turn converts them into consumers. Adnut digital staff in 2012 realized the need for a nomenclature to denote and adequately describe this vital marketing strategy that has been used in all simple as well as complex business marketing modules. When we couldn’t find an appropriate term we did what one expects from a proactive company like ours, we invented it. Apart from being the creators of Conversion Value Maximization (CVM) we’re also experts at it.

Our Conversion Value Maximization (CVM) Service :

Let us understand CVM and its functioning mechanism through a simple example. Consider the location of milk at a grocery store. Grocers almost always position milk at the back of their store. Why put it all the way in the back where it’s hard to find? The answer is that it’s intentionally placed in a hard to find area to encourage customers to walk through the entire and at the same time, expose customers to additional items the grocer would like to sell. The further the customer walks, the more opportunities the grocer gets to sell additional products. In effect, the grocer would like to sell.

The further the customer walks, the more opportunities the grocer gets to sell additional products. In effect, the grocer is hoping to raise the average revenue generated from each customer visiting the store. A customer who’d just come to buy some milk is enticed to buy other products from the grocery shop. In the world of marketing something as trivial as product placement end up making all the difference between success and the lack of it. Similarly, small changes in the website and its layout can bring remarkable difference to the company’s customer base. Since the introduction of Conversion Value Maximization, our marketing team has been able to innovate and improve client campaigns in unimagined ways.

Also, Conversion Value Maximization is one of our most frequently requested services. Our customers have found that this service helps them influence and modify existing customer relationships without spending too much on marketing costs.