Warren Buffet rightly said ‘It takes twenty years to build a reputation and five minutes to ruin it. If you think about that you will do things differently.’ In this day and age, nothing is more important than a strong reputation. It is what distinguishes a good business venture from a great one. The advent of online marketing has ushered in the growth of online Reputation Management also known as Negative Suppression Service. Business owners and executives work very hard in creating a certain kind of favorable reputation for their company. It is unfortunate for them to find this very reputation hitting the puddle as malicious content overwhelms their web pages. Everything from defamatory and libelous remarks to accusations and slanderous comments can critically damage a company’s image.